Hey Team Dorsiflexion!
Just a quick review of a few business-building tips that Mark gave us.
1) Reduce overhead. As soon as you open your own facility, you're married to it and all the issues that come with it. If possible, create and leverage relationships with related businesses for space to run your program. It's less costly to pay a small rental fee to an established facility, particularly if that facility is also able to refer business to you.
2) Develop a system. The thing that struck me most about API was the ability to move each athlete into and through an established system without it feeling impersonal. They pay great attention to the small details of each athlete's needs, then build those needs into the AP framework. The other major benefit to a reliable, service-driven system is that the process becomes easy to duplicate. It's hard to build a business if you're the only one who knows how to run all the parts. Create the system, hire people with great attitudes, and teach them to do what you do.
3) Focus on delivering results. At the end of the day, this is what it's all about. The success of our efforts is not about the facility we work in, how cool the gear is, or how high-profile the clients are. Clients, athletes and otherwise, come for results. As Mark said, "Under-promise, then over-deliver."
Stay strong!
Andrew
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Sorry guys the only time I have is on the weekends to make comments. I have to admit the blog Andrew set up is very impressive. Then again meeting all of you I should have expected nothing less than perfection. I enjoyed meeting each and every one of you and can't thank you enough for your help. I will keep in touch.
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